About Deep 6 Gear
Welcome to Deep Six, we’re glad you have taken the time to drop by and visit us. Deep Six is the world’s first brand of Scuba Equipment that from the inception was intended to be marketed exclusively through use of the Internet, Social Media and word of mouth.
Deep Six, what does our name mean?
“A nautical expression indicating a water depth of 6 fathoms (36 feet, 10.97m) as measured by a sounding line; "deep six" acquired its idiomatic definition from the fact that something thrown overboard at or greater than this depth would be difficult if not impossible to recover. Marks on a sounding line were traditionally placed at 2, 3, 5, 7, 10, 13, 15, 17, and 20 fathoms. The "leadsman" called out the depth as he read it off the line. If the depth was at a mark he would call "by the mark" followed by the number, if the depth was between two marks, he would call "by the deep" followed by the estimated number. Six fathoms would therefore be reported as "by the deep six."
Why did we choose it?
When we decided to create Deep Six we had a vision of a new type of scuba diving brand, one that was responsive and answerable directly to the consumer. We knew this was a radical departure from the norm and to make it work we needed to rethink and reformulate every step of the process from the manufacturer to the consumer. We decided to approach our business completely focused on what the consumer needs from a scuba brand, not what a dive shop, training agency, sales rep or instructor demands. So in effect we were going to “Deep Six” the old model. Plus it’s nautical and that is where our gear does it’s stuff!
Who are we?
Deep Six was founded by Chris Richardson. Chris has been in the recreational diving industry since leaving the Canadian Military in 1995. That service included submarines, surface ships and with the Army despite his intense dislike of sleeping on the ground.. Christopher participated in a variety of Special/Active Duty Areas and gained operational experience in the 1991 Gulf War, NATO and with United Nations Peacekeeping.
Chris has been an instructor since 1994, with current Instructor Ratings up to Course Director and Instructor Trainer with NAUI, PADI, SDI, TDI, ERDI and previous instructor ratings for ACUC and CMAS. In addition to his Recreational Instructor ratings, Chris has been a Technical Instructor since 1995, and has achieved additional qualifications as a Technical Course Director, Cave Instructor and Public Safety Diver Instructor since then.
Chris worked in the Cayman Islands from 1995 thru 2000 as a repair tech, resort instructor, Course Director, retail store employee and manager. In 2000, he moved to the United States where he managed a high volume dive store in South Florida before doing consulting work on diving related issues to large private super Yachts. In 2002, Chris assumed a Sales Manager Position with Mares in the Northeast USA, followed by additional responsibilities for Dacor in the Caribbean. Following this, Chris was transferred to be the Southeast USA/Caribbean Sales Manager for Mares and Dacor. In late 2005 Chris went to Oceanic as the Southeast Sales Manager. In 2007 Chris had the opportunity to join a startup equipment company called EDGE Dive Gear. While there, he invented the HOG Gear brand, and was responsible for all marketing, sales and product development for both EDGE and HOG. Under his tenure, EDGE and HOG quickly captured the attention of the dive community and established a reputation for quality, performance and value. After several years at the helm, he felt limited by the structure of EDGE and HOG and in 2014 left to create Deep Six. His vision is to deliver no compromise, high quality, high performance dive equipment, and industry leading customer service and support to the diving public.
Chris has been published in Sources Magazine, the magazine for NAUI Members and received a variety of industry awards and accolades including:
- NAUI Outstanding Service Award
- Emergency Response Diving International Outstanding Instructor Award
- NAUI Continuing Service Award (2011 and 2015)
- Scuba Schools International Platinum Pro 5000 Award
- PADI Excellence in Teaching Certificate
- NAUI Ambassador Award
- ERDI Outstanding Instructor Award
Most of all Chris is a dad, and very proud of his daughter who recently took up diving!